Practical resources on B2B sales, automation and go-to-market strategy. Everything you need to build a prospecting system that runs on its own.
More than 15 years founding and scaling startups on the commercial side add up to a lot. This book distills that experience into a practical guide to the fundamentals of sales for startups and SMBs, both in B2B and B2C.
At the heart of the book is the Sales Machine model: a system for specializing functions that lets you scale sales in a sustained way and with tight costs, without depending on a huge team or on improvisation.
And in the final part, we get practical about how AI can automate or supercharge every level of that machine, from prospecting to closing. An essential guide for any startup or SMB looking to approach sales in a more scalable and effective way.
Available in paperback and digital · Amazon
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Everything that works (and what doesn't) in email outbound in 2025. Open rates, deliverability, message structure.
How to set up a full prospecting flow, from capturing the lead to the closed meeting, with tools accessible to any team.
The prompts we use at Pipeline Agent to research leads, write sequences and manage replies. Ready to copy and adapt.
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